Shelley Sims
Head of Marketing
Day 2, Panel Theatre 1
Marketing Tactics for Reaching Younger Consumers (Panel Session)
Explore effective marketing tactics to reach younger consumers. This seminar will cover digital marketing strategies, social media engagement, and content creation tailored to younger audiences. Learn how to connect with and attract the next generation of customers to grow your business.
About Shelley:
Shelley Sims is the Head of Marketing at Hillier Nurseries Ltd, a position she has held since 2017. She oversees marketing, merchandising, and e-commerce for the Hillier portfolio of garden centres and nurseries, with both a creative and data-driven approach.
Hillier has experienced significant growth and innovation in its marketing strategies in recent years and Shelley has successfully led teams on campaigns that have enhanced the brand’s visibility and engagement. With over a decade of marketing experience, her passion for e-commerce has been instrumental in expanding Hillier’s digital footprint, making it easier for gardening enthusiasts to access a wide range of products and resources online nationwide.
She is passionate about fostering a love for gardening and sustainability among consumers and is committed to driving Hillier Nurseries forward as a leader in the horticultural market.
