Kay Griffiths
Director
Day 2, Panel Theatre 1
Marketing Tactics for Reaching Younger Consumers (Panel Session)
Explore effective marketing tactics to reach younger consumers. This seminar will cover digital marketing strategies, social media engagement, and content creation tailored to younger audiences. Learn how to connect with and attract the next generation of customers to grow your business.
Bio
Kay joined Savills in 2004, working out of the Oxford office in the leisure and trading team, specialising in leisure property sales throughout the UK. Having graduated from the Royal Agricultural College with a degree in Property Agency and Marketing, Kay joined Savills and qualified as a chartered surveyor in 2006.
Kay’s extensive experience in the sector has enabled her to acquire market knowledge in a broad range of leisure and trading properties including garden centres and nurseries, holiday caravan parks and mobile home parks, golf courses, marinas, visitor attractions, health and fitness clubs, shooting schools, airfields and wedding venues.
Outside of work, Kay is kept very busy by her young family of three and can often be found visiting leisure properties – something which gives her a whole new perspective on the sector.
