Joe Denham
Chairman of the Board, Gardenex
Day 2, Panel Theatre 2, 11:00
Overcoming Buying Challenges in Garden Retail
Address the common buying challenges in garden retail and discover effective solutions. This seminar will cover inventory management, supplier relationships, and demand forecasting. Learn strategies to overcome obstacles, optimize purchasing processes, and ensure a steady supply of high-quality products. The quality of products
About Joe:
Joe Denham is the Chairman of VegTrug Limited; VegTrug GmbH and VegTrug USA Inc.
In a secondary position, Joe is also Chairman of the Board at Gardenex, the Export Trade Association representing British garden product manufacturers. Joe regularly mentors new businesses within his industry and beyond, often giving his time free particularly helping to train new salespeople and advise on export sales strategies. Joe has recently been appointed to the Board of Essex Chambers of Commerce.
Joe, together with his business partner Paul Owen started VegTrug in 2009 and it has proven to be a massive success. Now exporting globally, the business has a US subsidiary based in Pennsylvania to support sales efforts in America and a second subsidiary in Germany.
The original VegTrug has now sold more than 1 million units worldwide and has become an iconic design. It is fair to say that the development of the VegTrug business has helped shape people’s attitude to growing their own food and in some small way contributed to the ‘grow your own’ revolution that has continued to gather momentum over the last 15 years. In October 2023 Joe took a step back from the day to day running of VegTrug and is now Chairman of the group companies.
Joe will be launching his new business – DogDoov – in September/October 2024 at PATS and Garden Centre Expo.
Having retired three times, it would be fair to describe Joe as a serial entrepreneur! He was recently described by a Board Director at Wayfair as ‘the most interesting man I have met in the last decade’!
Joe’s book ‘The Sales Professional’ will be published in January 2025.
VegTrug Limited – Chairman
VegTrug USA Inc. – Chairman
VegTrug Europe GmbH – Chairman
DogDoov Limited – Managing Director
Gardenex – Chairman
BHETA – Board Member, Export Committee
Essex Chambers of Commerce – Board Member
