Alyson Haywood
Business Development Consultant, Alyson Haywood
Day 2, Panel Theatre 2, 12:00
Improving Customer Journeys Through The Psychology of Design
Explore how the psychology of store design can enhance customer journeys. This seminar will delve into design principles, layout strategies, and sensory elements that influence shopper behaviour. Learn how to create an engaging and intuitive shopping experience that boosts satisfaction and sales
About Alyson:
Alyson has over 30 years’ experience in garden centre retail in senior roles with both multiples and independent garden centres. As well as a strong background in horticultural training and development Alyson has been working as a consultant since 2015 with both new and emerging businesses, and with old and established ones enabling them to improve their offer, standards, and financial performance. Alyson has been a Garden Centre Association inspector for nine years and is also the consultant for a number of the HTA Business Improvement schemes. A passionate horticulturalist, Alyson is a strong believer in developing staff through training and has a compelling desire to help people succeed and for businesses to grow.
