Dobbies afternoon tea and planting experience
When we heard about Dobbies’ unique offering for an afternoon tea and planting experience, we couldn’t resist the chance to immerse ourselves in a day filled with greenery and sweet delights. It wasn’t just about having a beautiful planter, it was about exploring the new scenes in garden centres as they become destination centres.
Here is how Dobbies maximised their sales and customer engagement through this activity:
- Drawing new customers: by offering a enticing package of afternoon tea and planting, they attracted visitors who might not have been there that afternoon, expanding their customer base
- Boosting sales: most of the customers, including us, ventured into additional offerings within the garden centre and went home with extra items
- Strategic promotion: they effectively promoted their Saturday gardening talks, targeting an audience primer for further engagement
- Encouraging loyalty: the event was an opportune moment to introduce customers to Dobbies’ loyalty scheme, fostering repeat business and customer retention
- Word of mouth: the exceptional experience and uniqueness of the event, sparked enthusiastic talks, amplifying Dobbies’ reputation and attracting new participants
As customers, here’s what we appreciated about our experience:
- Relaxed atmosphere: from a relaxed afternoon tea, to hands-on planting, we didn’t feel rushed throughout the activity, creating the perfect setting for a relaxing Saturday with friends
- Value for money: The £40 experience, included a planter valued at £30 making the afternoon tea £10. There was a great selection of food offered and the planter was big and held many plants, making it worth our money
- Dietary options: they catered to a wide range of dietary requirements, from vegetarian to gluten free and more
- Friendly staff: the warmth and expertise of Dobbies’ staff elevated our experience, Alice and Helen were great and provided guidance and support every step of the way
- Added dimension: the incorporation of an activity elevated a standard afternoon outing, infusing it with creativity and wellness
Have a look at our experience here
Overall it was a lovely experience, we went home with a gorgeous planter and feeling very happy. Dobbies got satisfied customers that will most likely return for another activity.
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