Year: 2024
Introducing – Imperial Jade Coffee
For Henry Every, the founder of luxury coffee brand Imperial Jade, garden life has always had a strong appeal. He is often drawn by the pull of a good garden centre, happy to spend an afternoon browsing and enjoying the selection of goods on offer, from plants to candles and everything in between, aspiring one day to see his own range of Imperial Jade amongst them. After being approached by the team at Eljays44, taking a stand at the Garden Centre Expo was a natural step towards meeting the key decision makers in the Garden Centre Retail marketplace. He sat down…
Continue readingDobbies afternoon tea and planting experience
When we heard about Dobbies’ unique offering for an afternoon tea and planting experience, we couldn’t resist the chance to immerse ourselves in a day filled with greenery and sweet delights. It wasn’t just about having a beautiful planter, it was about exploring the new scenes in garden centres as they become destination centres. Here is how Dobbies maximised their sales and customer engagement through this activity: Drawing new customers: by offering a enticing package of afternoon tea and planting, they attracted visitors who might not have been there that afternoon, expanding their customer base Boosting sales: most of the…
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