Two independent British brands are shaking up the landscape of the British beverage industry. Squeezed and Wildjac, have come together in a partnership that blends innovation, quality, and a thirst for success.

The collaboration is refreshing news for consumers and retailers alike – bringing a clean, fresh and flavourful new ‘ready to drink’ juice and spirit blend both in-store and online. The range is a celebration of nature’s finest, where freshly squeezed, additive-free juices fuse seamlessly with Wildjac’s eco-conscious, handcrafted spirits to create a refreshingly guilt-free indulgence.

With sustainability and quality at its core, this partnership proves that great taste and environmental responsibility can go hand-in-hand when aligned businesses join forces to bring higher standards of taste and purity to the industry.

 

A Shared Vision of Quality and Sustainability

Squeezed, known for its commitment to using only fresh fruit juice and premium UK-sourced vodka, has found a perfect partner in Wildjac, a distillery renowned for its sustainably crafted spirits. "We spotted a gap in the market for drinks with high-quality juice and no ‘hidden nasties’," says Warren Stanley, founder of Squeezed. "The product has been developed for those individuals who prefer to know exactly what they are consuming when they buy a drink product. There are no other vodka and fresh juice products on the market; this product is what it says on the can - just fresh juice and vodka."

Wildjac, based in the heart of the Wyre Forest, Worcestershire, is an independent distillery that specialises in creating exquisite spirits using locally sourced botanicals and ingredients.

 

A Perfect Blend of Freshness and Flavour

The partnership between Squeezed and Wildjac brings together the best of both worlds. Squeezed's meticulous production process ensures that only the finest ingredients are used to preserve flavour and freshness. Their range, which includes Tangy Orange, Fruity Cranberry, and Zesty Lime and Soda, stands out for its exceptional freshness and superior taste. The drinks are free from additives, preservatives, added sugar, or sweeteners, making them a premium addition to the RTD market. Wildjac's locally sourced ingredients and purity of distillation complement Squeezed's freshly squeezed fruits, delivering a unique flavour profile in their ready-to-drink cocktails.

Ashleigh Bourne, Managing Director at Wildjac, says: "I hope this collaboration continues to grow, bringing more fresh, high quality cocktails while staying true to its sustainable values." 

 

Sustainability at the Core

Both Squeezed and Wildjac are committed to minimizing their carbon footprint. Squeezed uses 100% recyclable aluminium cans and cardboard packaging, with zero plastic wrapping in their production process. Wildjac, has developed refillable bottles and recyclable refill bags, further emphasising their dedication to sustainability.